Strategies for Innovative K-12 Outreach

The virtual environment during COVID-19 created an opportunity for Columbus State Community College to fast-track an emerging strategic approach to student recruitment in the K-12 space. Collaborating internally, we created streamlined, strategic messaging, representative and multi-modal engagement opportunities, immersive events and summer camps, and professional development resources for educators. By integrating industry partners, current students, and alumni in outreach efforts, we’re combining career exploration elements with intentional curricular pathway alignment. The outcome produces strategic pipelines of students into our programs. During this session, we’ll explore ideas from overarching outreach strategies to specific best practices for recruitment.